Case Studies

Council on Foreign Relations

CFR

CFR is an independent and nonpartisan center for scholars dedicated to delivering ideas to members, policymakers, journalists, students, and interested citizens in the United States and other countries, to better understand the world and the foreign policy choices facing all governments. CFR also publishes Foreign Affairs, the preeminent journal covering international affairs and U.S. foreign policy.

Situation: The client recognized that they needed a new web analytics solution to better understand their online audience and overall effectiveness of their multiple websites. The challenge was finding a solution that was appropriate for their unique needs in a timely fashion.

Services Provided: Vendor Management, Analytics

Solution: To help the client make this important decision, Spears conducted a thorough user requirements analysis, including interviews and surveys of all key stakeholder groups. In addition, he performed a competitive analysis of qualified vendors, with feature rankings weighted according to previously identified needs. CFR approved the recommended ASP solution based on the vendor's intuitive interface, minimal implementation requirements, and assurance that their organizational needs would be met.

Client Website: http://www.cfr.org/

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