Case Studies

Stanford Social Innovation Review


The Stanford Social Innovation Review is a quarterly journal that helps corporate and nonprofit executives think strategically about sustaining communities while building enduring companies. The Review is the first publication by a leading school of management - the Stanford Graduate School of Business - to chronicle the profound intellectual and organizational revolution undertaking the social sector.

Situation: As a new publication, SSIR sought insights on how to creatively and cost-effectively leverage their web and email channels to spread awareness and to improve conversion rates of subscriptions sold online.

Services Provided: Online Marketing, Analytics, Design

Solution: Spears provided fresh perspective on their website design, email campaigns, and search marketing programs, by helping the client focus on the uniqueness and quality of the print journal and its exclusive audience. Specifically, he encouraged the strategic use of print assets throughout the website design that demonstrated the quality and prestige of the publication, while conveniently persuading visitors to join SSIR's emerging community. In parallel, Robert helped interpret and improve analytic capabilities necessary to increase the conversion rates of ongoing tactical programs.

Client Website:

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